Creating Breakthrough Products
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the qFuzzy Front Endq of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.The product graphics, packaging, instructions for assembly and use, and any digital interaction screens must fit into a brand identity that complements the product and extends the brand. When Crown developed the Wave, they ... The Motorola Talkabout is an example where the brand is separate from the companya#39;s primary line of professional two, way walkie, talkies. The name Motorola is still the primaryanbsp;...
| Title | : | Creating Breakthrough Products |
| Author | : | Jonathan Cagan, Craig M. Vogel |
| Publisher | : | FT Press - 2002 |
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