Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

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Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.Overview of Customer Service Customer service has become increasingly important (Liao aamp; Kao, 2014). In the era of experience economy, service providers have to provide customers with the high-quality service experience in order to attractanbsp;...


Title:Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Author: Panwar, Upendra Singh
Publisher:IGI Global - 2016-04-11
ISBN-13:

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