Harvesting Minds

Harvesting Minds

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Fox's groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day. After interviewing 200 kids in rural Missouri schools that receive the Channel One broadcast, Fox concludes that such commercials influence kids' thinking, language, and behavior, shaping them into more active consumers.Foxa#39;s groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day.


Title:Harvesting Minds
Author: Roy F. Fox
Publisher:Greenwood Publishing Group - 1996-01-01
ISBN-13:

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