Innovation in India
We know today, in great detail, many of the enabling conditions that allowed for the explosion of IT, voice and back office services offshoring to India, and subsequently to other geographies. However, an interesting and relatively unobserved phenomenon is the shift, at least among the leading companies in these sectors, towards greater 'value added' and innovative work. Innovation in and by companies in the services offshoring industries can take the form of a) involvement in New Product Development activities of their clients- such as in chip design, drug development, or even customer analytics, and b) innovations in the processes used to deliver their services to clients in support functions such as customer contact, back-office, IT infrastructure maintenance, and software development. The case studies in this volume examine whether the move towards greater levels of innovation is the future for the services offshoring industry in India.Available at http://www. drreddys.com/investors/pdf/annualreport2009.pdf Dr Reddya#39;s (2009c) a#39;Dr. Reddya#39;s announces strategic alliance with GSK ... Available at http://www-07.ibm.com/in/ research/researcharea.html IBMb (2009) a#39;Blue Genea#39; .
| Title | : | Innovation in India |
| Author | : | Suseela Yesudian |
| Publisher | : | Palgrave Macmillan - 2012-11-16 |
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