Marketing Financial Services

Marketing Financial Services

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.Table 14.3 Credit card expenditure by retail sector, 1993 Sector Total Average transaction value (Apm) (Ap) Food and drink 3668 ... 42.90 Source: Credit Card Research Group and shows actual spending by cardholders, including visitors to the UK. ... For these people the interest rate charged by the card issuer on credit taken, the so-called Annualized Percentage Rate (APR), is something of an irrelevance.

Title:Marketing Financial Services
Author: Mike Wright, Trevor Watkins
Publisher:Routledge - 2010-02-17

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