Marketing Your Career Brand

Marketing Your Career Brand

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In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. a€œMarketing Your Career Branda€ will help you identify needs of your customersa€”whether they are potential clients, a prospective employer, or your current employera€”and how your brand will address those needs. This issue of TD at Work will show you: how to define your career brand, and how to develop your marketing messagethe tools you can use, including various social media, to market yourself how to choose which tools to use, based on your intended audience and reason for being onlinethe differences between a general and federal resume.... is because the resume does not show the needed qualifications, so we strongly encourage you to use the template a€œresume buildera€ to submit your resume. ... Read the Job Posting Thoroughly We suggest reading it through three times before moving forward. ... Highlight key words and skill phrases. ... If you can match each qualification with your experience, then you are ready to write your resume.

Title:Marketing Your Career Brand
Author: Michelle Carroll, Alan De Back
Publisher:Association for Talent Development - 2014-08-15

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