Research Methods For Business: A Skill Building Approach, 4Th Ed
Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. The fourth edition will continue to be strong in delivering a technical approach while presenting more real world applications.Am Introduction to ResearchAm Scientific InvestigationAm Technology and Business ResearchAm The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem DefinitionAm The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis DevelopmentAm The Research Process: Step 6: Elements of Research DesignAm Experimental DesignsAm Measurement of Variables: Operational Definition and ScalesAm Measurement: Scaling, Reliability, ValidityAm Data Collection MethodsAm SamplingAm Data Analysis and InterpretationAm The Research ReportAm Managerial Decision Making and ResearchKnown for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business.
| Title | : | Research Methods For Business: A Skill Building Approach, 4Th Ed |
| Author | : | Uma Sekaran |
| Publisher | : | John Wiley & Sons - 2006-08-14 |
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