Strategic Marketing Problems

Strategic Marketing Problems

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This book is dedicated to the development of decision-making skills in marketing. The book introduces concepts and tools useful in structuring and solving marketing problems while case studies provide an opportunity for those concepts and tools to be employed in practice. This cutting-edge collection of cases deals with issues encountered by well-known companies, such as Southwest Airlines, Proctor a Gamble, Colgate-Palmolive, Frito-Lay, and Pharmacia a Upjohn.DEALER LOADERS A Crush Adventure Back Pack B Beach Bag/Blanket C Neon Cap D Sonya€œ Walkman E Dirty Dunka#39; EXHIBIT 11 Example of CRUSH Consumer Promotion ea aaAcflw c~5a€œaquot;. CADBURY BEVERAGES, INC. 33 1.


Title:Strategic Marketing Problems
Author: Roger A. Kerin, Robert Allen Peterson
Publisher:Pearson College Div - 1998
ISBN-13:

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